About Us

We've been asking what it means to be you, now we'll tell you what it means to be us.

Our Mission

Our Movement aims to inspire individuals to live boldly and authentically.
Our creed is simple. BE BOLD, BE TRUE and ultimately BE YOU!

Our Story

The Movement: BE YOU
The BE YOU Family believes that each individual is on an important mission to embrace who they are and boldly express it so that others will be inspired and empowered to do the same in their own way. As children, the instinct of self-expression is natural, but life’s journey is sometimes full of twists, turns and societal expectations that cause many of us to get lost and withdraw our Light.

Very often, over time, few realize and express our true identity. Those of us who persist very often shine the brightest, and others are inspired and touched by their very existence.

Our BE YOU Movement, seeks to re-awaken more people to their unique self-expression so they may inspire others to experience the same freedom, empowerment and joy. We therefore celebrate:
INDIVIDUALITY: We support, recognize and display the qualities and attributes that distinguish YOU from others, highlighting what makes YOU unique.

CREATIVE EXPRESSION: We support, promote and encourage YOU to make Your thoughts and feelings known through words, actions, fashion, music, art or whichever medium speaks most to you.

DISPELLING STEREOEOTYPES: We support, encourage and provide an outlet for YOU to redefine stereotypes based upon physical appearance, action or speech.
We want YOU to be unapologetic about your uniqueness. Reawaken your sense of power, purpose and pride that may long have been dormant or forgotten. We are positive that in the process YOU will encourage others to do the same.




Simply put, it is our hope that we will help move YOU into being your true self.


This BE YOU Movement inspires all to be bold, be true and ultimately: BE YOU.


 The BE YOU Family
Image

Our Story

The Movement: BE YOU
The BE YOU Family believes that each individual is on an important mission to embrace who they are and boldly express it so that others will be inspired and empowered to do the same in their own way. As children, the instinct of self-expression is natural, but life’s journey is sometimes full of twists, turns and societal expectations that cause many of us to get lost and withdraw our Light.

Very often, over time, few realize and express our true identity. Those of us who persist very often shine the brightest, and others are inspired and touched by their very existence.

Our BE YOU Movement, seeks to re-awaken more people to their unique self-expression so they may inspire others to experience the same freedom, empowerment and joy. We therefore celebrate:
INDIVIDUALITY: We support, recognize and display the qualities and attributes that distinguish YOU from others, highlighting what makes YOU unique.

CREATIVE EXPRESSION: We support, promote and encourage YOU to make Your thoughts and feelings known through words, actions, fashion, music, art or whichever medium speaks most to you.

DISPELLING STEREOEOTYPES: We support, encourage and provide an outlet for YOU to redefine stereotypes based upon physical appearance, action or speech.
We want YOU to be unapologetic about your uniqueness. Reawaken your sense of power, purpose and pride that may long have been dormant or forgotten. We are positive that in the process YOU will encourage others to do the same.




Simply put, it is our hope that we will help move YOU into being your true self.


This BE YOU Movement inspires all to be bold, be true and ultimately: BE YOU.


 The BE YOU Family

A Letter from Our President/CEO:



“WHY BE YOU?


At SELF: The Clothing Company, Inc., we firmly believe there are two births. One that happens on the day YOU were born, and another that happens when YOU realize why. This is why we have created a movement dedicated to celebrating your uniqueness with the rest of humanity.

Elevating your uniqueness is especially important in times where increased polarization and separation is making it easy to lose oneself in a group identity, thereby easily forgetting what uniquely makes you, YOU!!

By joining OUR movement, it is our hope that YOU will help us spread our powerful, yet simple message to “Be Bold, Be True and ultimately: BE YOU”.

Start spreading an inspiring message of empowerment by getting your BE YOU Shirt and face covering today. 10% of all proceeds will be given to charity, and all charities will be featured on our website. You will also receive a photo of another BE YOU Ambassador with an inspiring statement of what it means to Be Them.

We look forward to celebrating your uniqueness with the rest of humanity.

BE YOU & ONLY YOU,

William B. Martin, III
President/CEO
SELF: The Clothing Company, Inc.
Image
Image

A Letter from Our President/CEO:



“WHY BE YOU?


At SELF: The Clothing Company, Inc., we firmly believe there are two births. One that happens on the day YOU were born, and another that happens when YOU realize why. This is why we have created a movement dedicated to celebrating your uniqueness with the rest of humanity.

Elevating your uniqueness is especially important in times where increased polarization and separation is making it easy to lose oneself in a group identity, thereby easily forgetting what uniquely makes you, YOU!!

By joining OUR movement, it is our hope that YOU will help us spread our powerful, yet simple message to “Be Bold, Be True and ultimately: BE YOU”.

Start spreading an inspiring message of empowerment by getting your BE YOU Shirt and face covering today. 10% of all proceeds will be given to charity, and all charities will be featured on our website. You will also receive a photo of another BE YOU Ambassador with an inspiring statement of what it means to Be Them.

We look forward to celebrating your uniqueness with the rest of humanity.

BE YOU & ONLY YOU,

William B. Martin, III
President/CEO
SELF: The Clothing Company, Inc.
Image
is a registered trademark of
Self Clothing Company
Image
is a registered trademark of
Self Clothing Company

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